"Afrobeats has seemingly now hit critical mass in the US urban entertainment community — as opposed to a couple of years ago when most mistook “buzz” for market penetration, which i briefly discussed here. This community has been the primary driver of mainstream music entertainment in that market for almost two decades. So, the penetration of Nigerian music/artists into this segment is a strong indication the US market is now ready/willing to accept Afrobeats as the new hit sound — like ragga and reggaeton have enjoyed in the past."
Introduction The growth and successes of the Nigerian movie industry, popularly referred to as Nollywood, has been widely documented. It is now generally accepted that this sub-sector within the entertainment industry is the driving force behind the huge spike in the gross domestic product (GDP) of entertainment sector and the positive knock-on effect on the […]
Traditionally, music and other entertainment products have been owned by those that own/control the means to exploit it. The big music labels today generally began as technical and electrical equipment manufacturers, who also happened to be at the cutting edge of transformational recording and playback technology (gramophones, graphophones, phonographs, jukeboxes). They were not involved in music making. […]
You can read the “PART 1” here Accountants Accountants are professional number crunchers. For a business, and in particular a business seeking investment, an accountant’s skill is in tracing transactions, be they debits or credits, in cash or kind, and whether actually disbursed or received. All these transactions, and modes of transaction, must necessarily be recorded […]
It is widely accepted that the only way a business can grow is for it to invest in itself, with said investment is usually in form of cash although it can also be in the form of intellectual property, real estate, technical know-how, human resources, customer lists or other contributions. Investment (funds) can be sourced […]