3 PREDICTIONS ABOUT THE NIGERIAN RECORDED MUSIC INDUSTRY IN 2020

"Afrobeats has seemingly now hit critical mass in the US urban entertainment community — as opposed to a couple of years ago when most mistook “buzz” for market penetration, which i briefly discussed here. This community has been the primary driver of mainstream music entertainment in that market for almost two decades. So, the penetration of Nigerian music/artists into this segment is a strong indication the US market is now ready/willing to accept Afrobeats as the new hit sound — like ragga and reggaeton have enjoyed in the past."
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How to Run A Record Label for Dummies

A record Label is like any brand or company; it requires a method(s) of operation. The difference in running a record label is that the “product and services” it deals with are Peculiar. These “products and services” requires technical protective mechanisms, accountability procedure, good human relationship and public relations expertise, involvement in creative research and […]
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WHY NIGERIAN ARTISTES NEED MUSIC PUBLISHING

A music publishing company (music publisher) is responsible for ensuring songwriters and composers receive payment when their musical compositions are used commercially. Through an agreement called a publishing contract, a songwriter or composer “assigns” or transfers the copyright of their composition to a publishing company. Music publishing companies will manage composers’ songs and make sure […]
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WHAT YOU SHOULD LOOK OUT FOR IN YOUR MANAGEMENT CONTRACT.

  After a tedious (or not) search, an artiste finally gets a manager who is expected to be trustworthy, efficient and diligent about the entertainment business of the artiste. However, there are grey areas the artiste needs to “sort out” in the contract before its execution.   Activities Covered. The artiste needs to decide on […]
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“Boomplay”: The fast rising music community for Music Lovers, Content Owners and Celebrities by TECNO Mobile

In 20I5, the leading mobile brand in Africa; TECNO Mobile launched its digital music service which was known as “Boom Player”. Fast forward to 2017, Boomplay is now currently the #1 fastest growing music community, lifestyle and entertainment application with a focus on music, both audio and audio-visuals. The outstanding music app seems to to […]
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21st CENTURY MANAGER

(Image Credit) -www.africanmusiclaw.com An artiste manager is one who oversees the day to day business affairs of an artist, advice and counsels the artiste on professional matters, long term plans, and personal decision that may affect the career of such artiste. An active artiste Manager’s should focus on developing a reputation for the artiste; help […]
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