"Afrobeats has seemingly now hit critical mass in the US urban entertainment community — as opposed to a couple of years ago when most mistook “buzz” for market penetration, which i briefly discussed here. This community has been the primary driver of mainstream music entertainment in that market for almost two decades. So, the penetration of Nigerian music/artists into this segment is a strong indication the US market is now ready/willing to accept Afrobeats as the new hit sound — like ragga and reggaeton have enjoyed in the past."